So again, it has been a bit since I posted my last blog. We have been very blessed to have the great clients we have had for 2 decades as well as all the new clients just from 2018. We now have over 4800 clients who use us and refuse to use anyone else because they have been burned by pretty much every other cleaning company. What I do not understand is, how some of them are still in business and then I came to the conclusion that those burn and turn cleaning companies spend as much in advertising as John Morgan does. And 20 years as a business owner I have learned one simple fact. Those who advertise the most have the least amount of repeat business and do mediocre work with the only goal of sell it, clean it, collect payment and ignore the concerns or complaints, I know almost all of them but I will not be the one to call them out. So they have to keep on putting out ads to keep business rolling in. We have not advertised in nearly 8 years. Not 1 dime spent on it. We get so many referrals from so many people, businesses, several roofing companies, even a few other cleaning companies like ours refer us to do jobs that are beyond their capability or they do not do roofs. We are “THE” company that does not leave you hanging, we are always transparent, we never lie or deceive to get a sale ever… nor will we ever. If a consumer does not like our price or chooses another company then that is their right. Never have I called and pushed one person in 20 years, no reason to. I cannot stand a pushy salesperson and don’t care much for solicitors. So I treat everyone the way I prefer to be treated. A lot of times, they call us next go round anyways because the last company left a disaster or broke all the promises they made to get the job in the first place. It is so common, especially in an unregulated easy to start but hard to stay in “business” business like roof cleaning and pressure washing to get a so called “professional” who has been doing it for a few months or even weeks at your home for you to only find out that they have absolutely no clue what they are doing. I see them every day come and go. They get in and poof they are gone with a trail of destruction left in their path, ruining for the ones who have been here and that really know what they are doing. Most common cause, it is always the price. Not everyone goes with the lowest, those people understand fully: you get what you pay for!
Do not get me wrong, the goal in any business is to make it profitable and make a living with it. However, I was taught by father a General Contractor and Co-Founder of CMS (Computerized Monitoring Systems) a sub station for monitoring security systems in Longwood, longtime family friend Glenn Brazier (former CEO and founder of C&A systems) an alarm company and my Uncle Rick who is the Founder and CEO of St.Worth Container Corporation in Ontario California of over 37 years. This is what they told me and what I base my business ethic off of. If you are in business to just make money you have already set your self up for failure and most likely a lot of headache and legal troubles. Look at some of the biggest schemes in our modern day. Enron, Samuel Israel, Marc Dreier, Kenneth Lay, Scott Rothstein, Tom Petters, Bernie Ebbers and most infamous Madoff. Those may be huge examples but when you run a business and greed becomes your creed then it is over before it began and maybe they have remorse but I doubt it. There are so many small businesses who deceive the consumers by telling them one thing and delivering another, getting the payment… then… getting the call to come fix the issues but no response. A lot of them are just a few hundred dollars and people will dismiss it and move on, but on jobs that involve a lot more capital. Well that is where all the stress and legal stuff starts that could have been avoided by due diligence and reading the fine print.
In the roof and exterior cleaning industry there has been in the last I would safely say 10 years, tons of misleading and deceiving information and products. The most pushed is how bleach based cleaning is not good and does not work as well as it kills all your plants and destroys roofs and other surfaces, yet since it’s discovery in 1774 and its recognition as an element in 1808 and in 1910 it became a commercially and widely used biodegradable cleaning product. To this day it is still used to clean, disinfect and sanitize all over the world. Can it kill plants? Yes, if it is applied or used by someone with little to no experience. You will know who those are, the tell tale signs are usually ones that first pull out rolls of plastic and tarps to cover plants even with a ground guy. The problem with plastic covering all your landscape is the minute it is put on the clock starts ticking on the heat and suffocation of those plants and worse it gives the guys who are cleaning a false sense of security so they put down less water and they do not rinse the roofs off thoroughly or even rinse them at all. In 1998 I stopped covering plants and what do ya know!! No more damages, I am not saying I have not had a few over the years but I can say plastic would have not prevented it from happening. French drained gutters that lead to nowhere anyone knows, plants that are near death before we got there and one time we were in the middle of a cleaning job and the areas water pressure shut off due to a busted water main. There are thousands of scenarios and I know them all by instinct from the decades of experience and the thousands of roofs I have cleaned, I have done it all, seen it all and there is nothing out there that I cannot do. I do not even know a roof cleaner out there that can even compare to what I know and do. I have been told by so many that I am the best they have ever seen, I have had articles written on me and have been awarded from corporations, municipalities, cities and other sources for the work I have preformed for them over the years without the slightest issue.
So, back to the promise breakers and cleaning fakers. There are so many WOM products out there. WOM is short for waste of money, stuff you hear on the radio ads, or in infomercials or on some new cleaning company that is “ECO FRIENDLY” when in reality they are eco friendly because all they use is either cold or hot water which factually cleans nothing. I mean do you clean a car without soap? Laundry with just water? Dishes with no detergent? Oh boy! Shower with no soap? C’mon, if you by into the guys who only use hot water then you might as well give the money away and have them do nothing at all because in a few weeks or at best months it will all be worse than it was before. Then there are the Roof A Cide or Roof B Clean jokers out there spraying what they call safe but realistically a toxic, carcinogenic, no smell poison called copper sulfate. Look it up. It bioaccumulates and causes cancer in people and lab rats. To top it off, it does not kill the mildew so it has to be blasted off with high pressure to get a clean result. So your roof is now pitted and destroyed and you have a toxic chemical that is in your yard indefinitely. I tried it before, I have tried every single new product that has come out and none of them worked to safely, without using damaging amounts of pressure to get results that were not even acceptable to even the shadiest contractor. If there was a new product out there that worked as good as sodium hypochlorite then I would use it, but why change to something when what we have been using works perfectly and when used by the right contractor you will not get damaged plants or paint or any kind of mess left behind.
When you are looking to hire a company to clean your property, use a company that has a true good reputation and if someone refers us to you or refers any company to you then use them and STOP SHOPPING AROUND for the best price. You will save yourself A LOT of headache and trouble by not trying to save a few bucks. Look up the business on Sunbiz.org to see just how old the company is, and if you cannot find them there then avoid using them. They are not even legally allowed to work as a business.
If you are into using someone that knows exactly what they are doing, someone who is transparent with everything, someone who actually will take care of you in the event that a mistake is made and quickly call Tropical Roof and Exterior Cleaning Systems. 407-951-3634 or visit us at http://www.tropicalroofandexterior.com
I know it may have been a bit of a rant, but I am tired of hearing about so many home and business owners getting burned by what it seems to be like every single other company out there. Start taking pride in your work and step up your work ethic guys, I can’t clean every single house out there.
Thanks for reading my ranty post!
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